Brand Values
Our brand values are Bold, Contrast and Rebel.
Starting from the brand name, and separating it in two terms, a pattern of brand values is created. Through the spirit and designs, the Brand is able to create a strong contrast, bold and unconventional, generating certain rebellious effects, both for the story and the concept of final use.
Mr & Mrs: They immediately evoke the idea of a couple, utilitarian garments are often unisex, and in each couple the element of seduction is one of the central terms.
Italian lifestyle, together with made in Italy, has a strong recognition and respect all over the world.
Seduction, sensuality, or being sexy in the non- explicit form, never a vulgar way, is another characteristic of Mr & Mrs Italy.
Starting from utilitarian garments, giving them a new life through remodelling and decorations, given the dualism of Mr & Mrs and also the "Italianità" of the brand, the appealing elements of seduction with a hint of provocation, can sometimes be readable in the garments themselves or sometimes present in brand communication values.
