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SPRING SUMMER COLLECTION 2018/2019

September 22th - Milan - From 12:00 PM (GMT +1)

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A day in South America

Since its inception, travel has been the inspiration behind the Mr&Mrs Italy collections, evolving each season along with the distinctive values of the brand. Adventurous, sophisticated, worldly and open-minded, the Mr&Mrs Italy woman takes a trip to South America for the SS18 season that explores Cali, Bogotá, and San Blas..

Her travel essentials reflect her personality through three iconic items, one for each occasion of her trip: San Blas Bomber, Cali Parka, Bogotá Officer. As always these Mr & Mrs Italy styles are sought-after and represent the re-discovery of functional iconic garments that perfectly merge with a contemporary interpretation, aligning with the current trends of fashion and luxury.

PRESS PRESENTATION - 12.00 PM

Inspired by the journey to the tropical lands, Mr & Mrs Italy celebrates the Milan Fashion Week showcasing the new iconic Spring Summer 18 collection.

SPRING SUMMER 2018 - The Collection

Behind the scenes with models during the Mr & Mrs Italy Spring 2018 shooting.

The San Blas bomber

When the Mr&Mrs Italy woman awakens she is immersed in the kaleidoscope of thousands of colors and noises anticipating the challenges and pleasures of the day; choosing her San Blas bomber, a jacket entirely restyled in its silhouette and characterized by elements of world exploration, with ribbon details and the sharpened back cargo pockets.

The Cali Parka

Versatility coupled with historical heritage, the parka is the most iconic item from the brand’s collection, perfect for all times of the day – at once elegant, strong, luxurious, practical, and now recognized by the industry. In the new Cali style, the parka is enriched by a racoon neck, featured in the seasonal palette inspired by the rhythms and tones of South America. The prints depict an exploration of tropical flora and fauna where mystery and color intertwine in the shade of dense foliage.

Bogotá Officer

The night in Bogotá glows with glamor. Never common in her style choices, the MMI woman wears her Bogotá Officer, to feel like the star of the night, highlighting her sensuality. The brand, faithful to its tradition, has reinterpreted this ceremonial item taking the tailored military look and highlighting its masculinity and prestige, together creating an aura of soldierly elegance and seductive charm.

COCKTAIL EVENT - 07:00PM

Mr & Mrs Italy celebrates the Milan Fashion Week with its unforgattable official cocktail party. "Tropical memories", a unique opportunity to present and unveil the new Spring Summer Collection 2018

LIMITED EDITION -MR&MRS ITALY BY JAY AHR

The Mr&Mrs Italy Parka is like nothing before

“Clearly a challenge for anyone wanting to improve or play around with it. I decided I should look at it as a white canvas, where I could express myself. As travel is a constant feature in the brand’s DNA, I imagined a journey to extreme places around the world, where each destination makes its mark in the jacket, using embroidery which is my preferred medium of expression I have left. A memory of an endless trip embroidered on this piece. The journey has taken me to Japan, which has always fascinated me.”

’The great wave of Kanagawa’’ represents a powerful and gigantic wave in Japan with surrounding Japanese fishes. The strength of the wave reminds me of the force of the brand; the fishes are at the same time past and future ever changing but always present.It seems that the entire Embroidery artwork has been distress by the time to be faithful to the brands tradition and capacity, to reinterpret functional items with a strong heritage.

MILAN - GIARDINO DEI GLICINI, HOTEL SHERATON DIANA MAJESTATIC

Sheraton Diana Majestic is an iconic hotel in Milan. The garden opens exclusively with a great party and provide the perfect social scene to soak up in the atmosphere of the exclusive journey "tropical memories", the fil rouge of the Spring Summer Collection 2018- 19

Strategically positioned in the centre of Italy’s fashion capital, it makes for the perfect base for shopping, business or discovering the city’s rich history.From 7 PM join the best aperitivo in Milan, with its buzzy atmosphere: movers and shakers of the local fashion and art worlds, cool music and signature cocktails from our master mixologist, have made it the city's most popular after-work pit stop.

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